FiftyForward is the leading resource for adults 50+ in Middle Tennessee who seek to live longer, more fulfilling lives.
They are the premier provider of innovative programs and services for older adults and their families in Middle Tennessee. The FiftyForward organization has seven locations and a variety of services across Middle Tennessee. They needed to tie all of their locations and services into one strong identifiable brand. We used specific colors and unique graphic background patterns for each center which
provided unified sub-brands. The overall FiftyForward brand includes purple and green to distinguish corporate vs. center messaging. The use of custom, active, diverse images supports the “Love Life at 50+” tagline and “FiftyForward Firsts” initiatives. We have developed brand collateral, direct mail, signage, digital marketing, web design, and logo design.