United Way of Sumner County improves lives by mobilizing the caring power of the community.

The United Way of Sumner County needed a brand refresh. UWSC wanted to create marketing materials that were distinctive, bold, fresh and spoke to Sumner County stakeholders. We followed United Way of America brand guidelines but simplified the messages and created a graphic approach with the three UW colors. Most of the materials fit into the same format size so that we could develop a flexible template system allowing staff to create niche materials as needed. The brand includes direct mail, marketing, collateral, website design, social media ad design and signage.